In today's ever more competitive market place many organisations realise that attracting and keeping loyal customers has a major influence on the success and profitability of their business.

Welcome to TARP

Over the past thirty years TARP, a specialist and innovator in the measurement of customer satisfaction and loyalty, has acquired substantial experience and developed sophisticated economic models to provide blue chip organisations with comprehensive insight into their customer performance.

TARP's purpose is to assist clients in increasing customer loyalty and corporate profitability through improved customer service and product quality.

Based on the concept of moving from measuring to managing customer loyalty, TARP combines its measurement, consulting and business expertise to support clients throughout the entire business cycle of customer-driven performance improvement where the ultimate measure of success is increased profitability.